Friday, February 5, 2010
Ambiguous and Vague Sentences
We hear vague and ambiguous sentences on our day to day lives all the time and they are quite frustrating. There hard to escape whether your watching TV and a commercial come on or waiting in line at the store reading the magazine headlines. One commercial has really stood out to me lately while I have been watching TV and I am sure we all have seen it being advertised, it would be the new "Drive Thru Diet" that Taco Bell is now displaying. There spokes woman claims to have lost 54 lbs. by eating only the Fresco items off them menu when she ate out. When I first say this advertisement I couldn't believe it, there was no way one woman lost that much weight eating Taco Bell food. What they fail to mention on the commercials but to say on there web site is that she lost this weight through a span of two years along with reducing her calorie intake by 500 while also exercising. These adds seem to give a very confusing message as how losing weight is that easy, just eat at Taco Bell and see the pounds melt away...I don't think so. This advertisement is extremely vague in stating how easily it is to lose weight. The commercial must do this on purpose as a ploy to get more people eating Taco Bell’s food just because of the false claims they are making about there new “Drive Thru Diet”.
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I hate this commercial every time I see it. It's worst that when I do go in to taco bell to eat and they have those saying around the inside. In very small print there is the disclaimer saying how she really lost the weight. Unfortunately this is a vague sentence but that the whole reason, it’s a marketing tool to get people to come eat at Taco Bell. That the lady lost weight eating here so can I. they also know that most people wont read the disclaimer being its in like two size font. Good way to bring in something that everyone knows and probably eats for the example. Makes it easier to identify with.
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